Cheetah Strategy specializes in providing “on-call” brand building support to organizations in the following sectors:
Corporate Businesses · Non-profit Entities · Government Agencies · Tribal Organizations
Industry: Non-Profit
Services: Business Strategy, Brand & Marketing Strategy, Organizational Alignment
Background:
Cheetah Strategy worked closely with the Hispano Chamber’s President & CEO, Board Chair, Leadership Team, and Staff Members to guide them through the creation of a Strategic Action Plan for FY22 and beyond. Cheetah Strategy facilitated numerous discussions and gathered feedback from various team members to create/re-craft/ confirm the organization’s Vision, Mission, and Values Statements.
“Emily is a great strategist helping us here at the Hispano Chamber. Emily takes the necessary time to listen to our executive team and the staff by attending and participating in our staff retreat, our staff meetings and does research on past practices within our organization.
Through her actions, we are developing a strategy and a framework that will be used for many years. I highly recommend Emily (Cheetah Strategy) for your organization.”
President & CEO
Implementation:
Next, Cheetah Strategy helped to develop an updated organizational structure, four strategic areas of focus, ten immediate next steps, and key action items for each department. These items came together in the form of a Strategic Plan and Playbook that the Hispano Chamber can implement this year, and utilize as a template for years to come.
On-Call Support
Additionally, through a monthly retainer agreement, Cheetah Strategy collaborates with the Hispano Chamber Executive Team to assist with additional strategic projects including: revamping the org chart and all job descriptions, developing a templated process for creating annual goals across all departments, creating standardized reports, determining which new programs to pursue, and other key initiatives.
Industry: Non-Profit
Services: Brand Strategy & Naming
Background:
Cheetah Strategy collaborated and consulted with an integrated CNM Ingenuity/CNM team to craft a brand strategy and name for a new service designed for start-up business owners. Cheetah led the client team through a four-step process to carefully develop this new brand including: Discovery and Facilitation, Analysis, Recommendation, and Presentation. This Cheetah process allowed for consensus-building along the way and ultimately resulted in a positive outcome for everyone. The new service’s brand strategy and name empowered CNM Ingenuity/CNM to proceed with confidence on their new endeavor.
"We hired Emily and Cheetah Strategy to assist with the development of a new brand for our portfolio of offerings for entrepreneurs and small business owners. From the start, Emily was a delight to work with. She quickly grasped the project and helped a diverse team of stakeholders navigate to a fantastic result. She helped keep the group focused and on track and provided the strategic expertise we were seeking. We are extremely pleased with the result. I would highly recommend her as a brand and business consultant."
-EXECUTIVE DIRECTOR
"Emily led a new brand development for us at CNM Ingenuity. Her professional guidance was critical to corralling our diverse group into agreeing on criteria, brainstorming ideas, and ultimately a unanimous decision. I look forward to working with Emily and Cheetah Strategy again!"
-PROGRAM DIRECTOR
"It was truly a pleasure working with Emily Howard and Cheetah Strategy. Her expertise led us through the branding process with confidence and ease. Always professional, she was continually accessible and responsive."
-SENIOR PROGRAM MANAGER
Industry: Private Business
Services: Brand Strategy & Marketing Planning
Background:
Cheetah Strategy worked collaboratively with the C-level team at AXCES Research | Health to evaluate their business and its position in the marketplace to create a comprehensive strategic brand and marketing plan. This empowered them to successfully build awareness and recognition in the community among their target audiences and key stakeholders.
"Emily has been AMAZING to work with! I’ve benefited from Emily’s brand strategy services for a number of years on two different projects in the public health space. One was ideation and implementation of a widespread public health campaign, and another was overall marketing strategy on a new business. She is creative, smart, passionate, organized, proactive, and just an overall great person to work with. I can’t recommend her enough! Thank you for everything, Emily!"
-CHIEF OPERATING OFFICER
Industry: Corporate Business
Services: Leadership, Teamwork & Communication Workshop
Background:
Cheetah Strategy conducted an interactive workshop on Leadership | Teamwork | Communication for the CEO and Executive Team of technology start-up, Build With Robots, to educate them about the key elements of successful internal communications. Also, presented information about managing/leading people to improve internal working dynamics, which will help maintain their success in the marketplace.
"Emily facilitated our leadership team in exercises focused on improving our communication and teamwork. She is knowledgeable in many subject areas and demonstrated excellent interpersonal skills. She customized her content to our needs which stimulated some lively and frank discussions. We definitely would use her again and recommend her as a consultant/facilitator."
-CHIEF EXECUTIVE OFFICER
Industry: Tribal
Services: Strategic Planning
Background:
Cheetah Strategy facilitated two different Strategic Planning sessions for two departments within Jemez Health & Human Services following the difficult circumstances they faced due to the Covid-19 pandemic. These sessions were designed to provide a team-building experience for the staff, and create a forward-looking Strategic Plan document. This work allowed the Jemez Pueblo public health office and HHS management team to find consensus in their strategic direction for 2021 and beyond.
Industry: Corporate Business
Services: Strategic Planning
Background:
Cheetah Strategy facilitated a Strategic Planning discussion with the leadership team of Affordable Solar’s new community solar division to assist in the creation of a solid business plan outline and budget parameters. Following the session the team was aligned and confident to move forward with implementation focused on a common goal, distinct brand positioning, clear target audiences, and a meaningful action plan. Also after the planning meeting, Cheetah Strategy made a warm introduction for Affordable Solar to a potential community solar client.
“Emily is as rock solid as it gets and an outstanding combination of strategic thinking with the ability to oversee a flawless execution. She brings a high level of energy and enthusiasm to all initiatives and is focused on raising the bar and getting results. Having worked across major national brands and with mid-size, regional companies, she understands how to adapt to client culture and is committed to helping clients win.”
Director of Client Services
“Emily is one of my favorite people in the business. She is a very smart marketer who has excellent business instincts. Her level of expertise was impressive when we worked together. Clearly, it has expanded since then. Not surprising, as she is tireless and enthusiastic about what she does. Beyond that, Emily is an absolute delight to work with. She has a sparkling personality that enables her to work well with a variety of people and talents. Her delightful sense of humor helps, too. All of this distinguishes Emily as a pretty great person to have on your team.”
Creative Director
“Emily far exceeded the expectations we had for her. Her marketing experience and dedication helped us move to a new level.”
Vice President
“Few people have the opportunity to report to a manager who becomes a valuable professional mentor—but I did when I worked for Emily! I’ve been lucky to work with her in a variety of capacities: first as a client, next as a direct report, and finally as a mentee and friend. Emily’s marketing and strategic acumen is unmatched, and she’s as hardworking and trustworthy as they come! As a creative and enthusiastic problem solver, Emily is a tremendous asset and comes with my sincerest recommendation.”
Marketing Manager & Analyst
“Emily is one of the most strategic thinkers I have ever worked with. She has the gift of creating clarity out of chaos, a crucial skill, and even more so given our times. Emily isn’t just a strategic thinker, she is a strategic ‘do-er’.”
Vice President
“Emily did a great job facilitating our offsite strategic planning session. The preparation work in advance was well executed and she listened very carefully to the things we wanted and the outcomes we were seeking. She crafted a program that resulted in what we wanted. She’s a great presence in the room and is a skillful facilitator. After our session she gave us a professional written report of what we accomplished and provided tools and templates to execute the strategy we developed. These will be useful as we move forward. I would recommend Cheetah Strategy to other companies looking to have a well organized and efficiently run strategic planning session.”
President
“Emily is the sharpest strategist out there. Her keen business and marketing insights have helped build and grow several strong brands for both clients and companies. She’s a master at pulling together the right resources and teams to build strategy that drives revenue and increases impact. I highly recommend Emily for any position and admire her commitment to building up her community to move both Albuquerque and the state of New Mexico forward.”
Agency Owner
“Emily is a strategic, smart business woman and an amazing marketer. She adds significant value in every discussion and helped lead us through good decisions making processes. I highly recommend Emily!”
CEO
President & CEO
“Emily led a new brand development for us at CNM Ingenuity. Her professional guidance was critical to corralling our diverse group into agreeing on criteria, brainstorming ideas, and ultimately a unanimous decision. I look forward to working with Emily and Cheetah Strategy again!”
Program Director
Senior Program Manager
“Emily has been AMAZING to work with! I’ve benefited from Emily’s brand strategy services for a number of years on two different projects in the public health space. One was ideation and implementation of a widespread public health campaign, and another was overall marketing strategy on a new business. She is creative, smart, passionate, organized, proactive, and just an overall great person to work with. I can’t recommend her enough! Thank you for everything, Emily!”
Chief Operating Officer
“Emily facilitated our leadership team in exercises focused on improving our communication and teamwork. She is knowledgeable in many subject areas and demonstrated excellent interpersonal skills. She customized her content to our needs which stimulated some lively and frank discussions. We definitely would use her again and recommend her as a consultant/facilitator.”
Chief Executive Officer
“Emily is one of my favorite people in the business. She is a very smart marketer who has excellent business instincts. Her level of expertise was impressive when we worked together. Clearly, it has expanded since then. Not surprising, as she is tireless and enthusiastic about what she does. Beyond that, Emily is an absolute delight to work with. She has a sparkling personality that enables her to work well with a variety of people and talents. Her delightful sense of humor helps, too. All of this distinguishes Emily as a pretty great person to have on your team.”
Creative Director
“Emily is a rare talent who both casts a strategic vision and makes things happen! As a poised executive on both the client and agency sides of the table she has history of creating something truly special (even when the available budget is not-so-special). If you have the chance to work with Emily, jump! “
Brand Strategist
“I had the opportunity to work with Emily during her tenure at Esparza. She was a balancing force in our agency while being extremely strategic with our clients. She was well respected by every member of my team and by all clients.”
Agency Owner
“The completion of several brand audits was very important in Emily’s work and helped to guide multiple strategies across multiple business units and helped to guide deeper conversations for the overall organization. This was probably a missed step and much needed guidance to solidify the brands, show us where we needed to grow, and create a holistic campus and environment.”
Chief Operating Officer
“You know how, when you’re evaluating a consultant, you wonder whether they really are who they say they are, and whether they can really do what they say they can do? Wonder no more. Emily is. And Emily can. She’s smart, she’s strategic, she’s conscientious and she always delivers. Always. If you have a need that she says she can meet, she’ll meet it. Just don’t challenge her to a tennis match. On that one, you’ll lose.”
Agency Founder
“Throughout the year, Emily continued to increase her involvement and leadership with our strategic planning process. She has been instrumental in keeping us on track with the plan as well as helping us plan for the future. She has a great understanding of how the vision and mission relate to everything we do.”
President/CEO
“A big shout out to Emily K. Howard, Founder and President of Cheetah Strategy! Emily has been an incredible resource for the Sandia Laboratory Federal Credit Union team. She has helped us streamline, organize, and breathe new life into our marketing functions, brand, and strategic initiatives. If you’re looking for a consultant that drives outcomes and integrates themselves into the fiber of your culture, I highly recommend reaching out to her. Thank you, Emily, for the continued partnership!”
Executive Vice President
Community Contributions
Cheetah Strategy Founder/President, Emily K. Howard, is involved in various efforts to help improve the community. She is an Official Member of the Fast Company Executive Board, on the Executive Committee of the Board of Directors for United Way of North Central New Mexico (serving as Marketing Committee Chair, and DEI Committee Co-chair), on the Community Advisory Board of Enterprise Bank & Trust, and a Member of Economic Forum of Albuquerque. She also a co-founder/co-host of the Start Bragging movement/podcast, which was started in 2018 to shine a positive light on all things Albuquerque. She has also served on various other boards at her daughters’ school and with charitable and business organizations.