Cheetah Strategy specializes in providing “on-call” brand building support to organizations in the following sectors:
Corporate Businesses · Non-profit Entities · Government Agencies · Tribal Organizations
Services: Business Strategy, Brand & Marketing Strategy, Organizational Alignment
Cheetah Strategy worked closely with the Hispano Chamber’s President & CEO, Board Chair, Leadership Team, and Staff Members to guide them through the creation of a Strategic Action Plan for FY22 and beyond. Cheetah Strategy facilitated numerous discussions and gathered feedback from various team members to create/re-craft/ confirm the organization’s Vision, Mission, and Values Statements.
“Emily is a great strategist helping us here at the Hispano Chamber. Emily takes the necessary time to listen to our executive team and the staff by attending and participating in our staff retreat, our staff meetings and does research on past practices within our organization.
Through her actions, we are developing a strategy and a framework that will be used for many years. I highly recommend Emily (Cheetah Strategy) for your organization.”
President & CEO
Next, Cheetah Strategy helped to develop an updated organizational structure, four strategic areas of focus, ten immediate next steps, and key action items for each department. These items came together in the form of a Strategic Plan and Playbook that the Hispano Chamber can implement this year, and utilize as a template for years to come.
Additionally, through a monthly retainer agreement, Cheetah Strategy collaborates with the Hispano Chamber Executive Team to assist with additional strategic projects including: revamping the org chart and all job descriptions, developing a templated process for creating annual goals across all departments, creating standardized reports, determining which new programs to pursue, and other key initiatives.
Services: Brand Strategy & Naming
Cheetah Strategy collaborated and consulted with an integrated CNM Ingenuity/CNM team to craft a brand strategy and name for a new service designed for start-up business owners. Cheetah led the client team through a four-step process to carefully develop this new brand including: Discovery and Facilitation, Analysis, Recommendation, and Presentation. This Cheetah process allowed for consensus-building along the way and ultimately resulted in a positive outcome for everyone. The new service’s brand strategy and name empowered CNM Ingenuity/CNM to proceed with confidence on their new endeavor.
"We hired Emily and Cheetah Strategy to assist with the development of a new brand for our portfolio of offerings for entrepreneurs and small business owners. From the start, Emily was a delight to work with. She quickly grasped the project and helped a diverse team of stakeholders navigate to a fantastic result. She helped keep the group focused and on track and provided the strategic expertise we were seeking. We are extremely pleased with the result. I would highly recommend her as a brand and business consultant."
"Emily led a new brand development for us at CNM Ingenuity. Her professional guidance was critical to corralling our diverse group into agreeing on criteria, brainstorming ideas, and ultimately a unanimous decision. I look forward to working with Emily and Cheetah Strategy again!"
"It was truly a pleasure working with Emily Howard and Cheetah Strategy. Her expertise led us through the branding process with confidence and ease. Always professional, she was continually accessible and responsive."
-SENIOR PROGRAM MANAGER
Industry: Private Business
Services: Brand Strategy & Marketing Planning
Cheetah Strategy worked collaboratively with the C-level team at AXCES Research | Health to evaluate their business and its position in the marketplace to create a comprehensive strategic brand and marketing plan. This empowered them to successfully build awareness and recognition in the community among their target audiences and key stakeholders.
"Emily has been AMAZING to work with! I’ve benefited from Emily’s brand strategy services for a number of years on two different projects in the public health space. One was ideation and implementation of a widespread public health campaign, and another was overall marketing strategy on a new business. She is creative, smart, passionate, organized, proactive, and just an overall great person to work with. I can’t recommend her enough! Thank you for everything, Emily!"
-CHIEF OPERATING OFFICER
Industry: Corporate Business
Services: Leadership, Teamwork & Communication Workshop
Cheetah Strategy conducted an interactive workshop on Leadership | Teamwork | Communication for the CEO and Executive Team of technology start-up, Build With Robots, to educate them about the key elements of successful internal communications. Also, presented information about managing/leading people to improve internal working dynamics, which will help maintain their success in the marketplace.
"Emily facilitated our leadership team in exercises focused on improving our communication and teamwork. She is knowledgeable in many subject areas and demonstrated excellent interpersonal skills. She customized her content to our needs which stimulated some lively and frank discussions. We definitely would use her again and recommend her as a consultant/facilitator."
-CHIEF EXECUTIVE OFFICER
Services: Strategic Planning
Cheetah Strategy facilitated two different Strategic Planning sessions for two departments within Jemez Health & Human Services following the difficult circumstances they faced due to the Covid-19 pandemic. These sessions were designed to provide a team-building experience for the staff, and create a forward-looking Strategic Plan document. This work allowed the Jemez Pueblo public health office and HHS management team to find consensus in their strategic direction for 2021 and beyond.
Industry: Corporate Business
Services: Strategic Planning
Cheetah Strategy facilitated a Strategic Planning discussion with the leadership team of Affordable Solar’s new community solar division to assist in the creation of a solid business plan outline and budget parameters. Following the session the team was aligned and confident to move forward with implementation focused on a common goal, distinct brand positioning, clear target audiences, and a meaningful action plan. Also after the planning meeting, Cheetah Strategy made a warm introduction for Affordable Solar to a potential community solar client.
Cheetah Strategy Founder/President, Emily K. Howard, is involved in various efforts to help improve the community. She is an Official Member of the Fast Company Executive Board, on the Executive Committee of the Board of Directors for United Way of North Central New Mexico (serving as Marketing Committee Chair, and DEI Committee Co-chair), on the Community Advisory Board of Enterprise Bank & Trust, and a Member of Economic Forum of Albuquerque. She also a co-founder/co-host of the Start Bragging movement/podcast, which was started in 2018 to shine a positive light on all things Albuquerque. She has also served on various other boards at her daughters’ school and with charitable and business organizations.